Digital Marketing Specialist

ProMinent Fluid Controls is the reliable solutions partner for Water and Wastewater treatment products and a manufacturer of components and systems for chemical fluid handling.
Based on our innovative products, services and industry-specific solutions, we provide more efficiency and safety for our customers – worldwide.
Why join us? We are committed to: Fostering a COMMUNITY that values individuals GROWTH by empowering others to achieve success SERVICE that surpasses expectations QUALITY products and continued innovation An environment that focuses on EXCELLENCE by doing what’s right You will experience growth in yourself and through the company you work with.
Our mission is to be the reliable solution partner for water treatment as well as a manufacturer of components and systems in the entire field of fluid metering technology.
With our innovative products, services and industry-specific solutions, we are committed to bringing higher efficiency, quality and safety to our customers.
The management staff is committed to providing an atmosphere that supports our values and encompasses our mission in all we do through the application of our products as the recognized experts in chemical feed.
Our benefits for full-time employees include both company-sponsored and employee-contributed programs such as: Health insurance, dental, vision, short-term disability insurance, long-term disability insurance, life insurance, long-term care insurance, paid holidays, paid time off, credit union membership, and a 401(k).
POSITION SUMMARY: ProMinent has a desire to continue building on our recent growth, and with that comes the opportunity to increase excitement around our brand.
We are looking to add a creative Digital Marketing Specialist to our team that can help us achieve our goals.
This new role in our organization offers a candidate the ability to utilize their skills, experience and imagination to increase awareness and interest in our offerings through developing and executing marketing strategies and plans.
We are looking for a proactive individual that brings a combination of creativity, marketing know-how and a digital skillset to improve the positioning of our products and company.
This person will support our team in improving our digital presence, developing creative content and strengthening our brand.
It is an exciting time to work at ProMinent as we continue to grow.
If you have a passion for marketing and are looking for a rewarding position, with challenging tasks, opportunities to work with different functional departments, grow your skill set and add value to our company, then I encourage you to apply.
POSITION RESPONSIBILITIES: Primary Responsibilities: The Digital Marketing Specialist will have two primary areas of responsibilities focused around (1) digital marketing activities and (2) marketing content creation.
Collaborate with colleagues and dive into self-guided research to learn about our industry, offerings, customers, and markets to constructively create compelling content.
Assist marketing team with creation and execution of targeted B2B marketing programs and campaigns aligned with the marketing strategy across all channels and platforms (e.
g.
web, email, social, print, video, webinars, blogs, trade shows, etc.
) to bring in qualified leads and move them through the marketing funnel.
Develop and integrate social media campaigns that tie into other marketing efforts including website, content marketing and SEO to increase lead generation.
Improve our rankings, both paid and organic, through techniques in search engine optimization (SEO) and search engine marketing (SEM).
Understand target personas of our customers, users and influencers to build, analyze, segment and nurture persona-based audiences.
Idea brainstorming on marketing strategies, content and tactics to drive awareness, lead generation, interest, conversions and customer retention.
Strengthen our brand awareness across North America in our focus markets through digital marketing strategies.
Support HR in communication of recruiting and employee event activities.
Stay up to date on the latest advertising trends, especially as they relate to our markets and personas.
ProMinent Expectations: Adhere to Company policies and procedures.
Punctual attendance.
Maintain work area in a neat and organized manner.
Accomplish goals, meet deadlines and objectives.
Support Client, Company and Team.
Maintains company confidentiality.
Other duties as required to attain company goals.
KNOWLEDGE, SKILLS AND ABILITIES: Required: Marketing, Business, Graphic Design or equivalent degree.
3+ years of marketing, digital communication and/or design experience.
Experience in and understanding of current tactics and trends in digital marketing including; SEO/SEM, PPC, social media, email, and content marketing/creation.
Working knowledge of general marketing tactics, techniques and branding.
Ability to build relationships both within and external to ProMinent.
Demonstrate exceptional communication skills: written, oral, listening and presentation.
Possess strong cultural awareness and ability to work across the organization, with different levels and globally.
Proactive approach, goal oriented and good time management.
MS Office Suite.
Adobe Graphic Design Suite proficiency and video production a plus.
ProMinent prides itself on the quality of its employees and as such, candidates who receive a job offer will be required to successfully pass a drug test and a background check.