Line of Business Brand Campaign Manager

Line of Business Brand Campaign Manager Bring your ideas.
Make history.
BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology.
We are one of the world's top asset management and banking firms that manages trillions of dollars in assets, custody and/or administration.
Known as the “bank of banks” - 97% of the world’s top banks work with us as we lead and serve our customers into the new era of digital.
With over 240 years of rich history and industry firsts, BNY Mellon has been built upon our proven ability to evolve, lead, and drive new ideas at every turn.
Today, we’re approximately 50,000 employees across 35 countries with a culture that empowers you to grow, take risks, experiment and be yourself.
This is what #LifeAtBNYMellon is all about.
We’re seeking a future team member for the role of Line of Business Brand Campaign Manager to join our Marketing & Communications team.
This role is located in Pittsburgh or Lake Mary and is HYBRID.
We’re looking for a candidate that has proven experience leading B2B campaigns; building and growing matrixed brands; and executing and optimizing integrated campaigns across content, web, events, and more.
In this role, you’ll make an impact in the following ways: Building campaign strategy, executing our brand strategy, and championing our brand positioning and brand standards across all our line of business campaign work (Investment Management).
Partnering with line of business marketers and business colleagues to develop value propositions, build product positioning, launch new capabilities and offerings, and construct cohesive go-to-market planning, all while ensuring alignment with the overarching Masterbrand strategy and business objectives.
Fostering effective collaboration with both external agencies and internal creative teams, delivering strong creative briefs that inspire creative teams and lead to concepts that elevate individual business lines, products, and platforms.
Coordinate market research to inform strategy, stay abreast of industry trends, benchmarks, market demands, and competitor strategies.
Oversee the strategic planning, messaging and coordination of industry-leading events in partnership with events team.
Ensure events strategy align seamlessly with brand objectives.
To be successful in this role, we’re seeking the following: A persuasive storyteller and creative and original thinker who can develop line of business, product, or platform centered campaigns.
7+ years proven experience in creative communications, either in-house, at creative or brand agency.
Demonstrated ability to work and drive alignment across cross-functional teams at matrixed brands.
Experience planning and leading global campaigns across multiple channels; formats; and investment strategies - including paid, owned and earned media strategies Strong data and landscape analysis skills to review marketplace trends, formulate implications and inform strategy.
#LI-Hybrid At BNY Mellon, our inclusive culture speaks for itself.
Here’s a few of our awards: Fortune World’s Most Admired Companies & Top 20 for Diversity and Inclusion Bloomberg’s Gender Equality Index (GEI) Human Rights Campaign Foundation, 100% score Corporate Equality Index Best Places to Work for Disability Inclusion , Disability: IN – 100% score 100 Best Workplaces for Innovators, Fast Company CDP’s Climate Change ‘A List’ BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals with Disabilities/Protected Veterans.
Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work.
We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans.
Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work.
We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.