Senior Product Marketing Manager

Senior Product Marketing Manager Innovative Systems, Inc.
seeks a Senior Product Marketing Manager in Pittsburgh, Pennsylvania, responsible for driving the product marketing function of our compliance line of business (LOB), including by developing and executing marketing programs that generate sales using analytics to examine the effectiveness of existing marketing strategies.
Specific duties include: (i) development and execution of Innovative Systems’ go-to-market strategy through market research and ongoing analyses of the global regulatory environment and competitive landscape; (ii) developing marketing messaging and positioning strategies for new technology products; (iii) identifying strategic OEM/ Reseller partnership opportunities with leading technology players by analyzing the market and determining the value, ROI, and feasibility of integration; (iv) tracking, measuring, and analyzing key performance indicators (KPIs) of sales and marketing efforts to determine how the company’s marketing programs affect current sales; and (v) proactively managing analyst relationships and ratings and securing positive placement of our technical product offerings within key analyst reports.
Must have a Master of Business Administration (MBA) degree and two (2) years of experience in a directly related position.
Must also have two (2) years of experience with each of the following (can be concurrent): (i) setting up, designing, and conducting product marketing frameworks for A/B and multivariate testing; and (ii) developing BI analytics for pipeline and ROI measurement and pricing strategies to support marketing efforts and competitive positioning.
Must also know (from any completed university-level courses, seminars, workshops, or real-world hands-on experience): (i) market research theory methodologies and techniques to properly design market research studies, gather, analyze and interpret data; (ii) statistical methodologies and use of customer relationship management (CRM) or other software applications and tools to support accurate data analysis, forecasting, and decision-making; and (iii) quantitative forecasting models, statistical analysis, and related financial and analytic methodologies and modeling.
Apply at https://innovativesystems.
com/careers.
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