Marketing Specialist

Description: Position Summary: The Marketing Specialist will play a key role in serving at the front lines of all marketing efforts.
This role requires someone with a knack for social media engagement and a strong, charismatic personality who exceeds at all forms of written and verbal communication.
The ideal candidate is a self-starter, has a creative mindset and enjoys bringing to life unique ideas.
Responsibilities: · Work directly with the CCO and all company leadership to ensure Beemac’s branding and values are strategically promoted to all company Customers, Carriers and the Communities we serve.
· Manage all company social media profiles including LinkedIn, Facebook, Instagram, TikTok, and Twitter.
· Produce original content for all company advertising, social media, and marketing campaigns.
· Design digital marketing collateral and all print materials (i.
e.
, PowerPoints, one-pagers, fliers, etc.
).
· Use your personality to be “the face” of Beemac by creating organic and impromptu media content on a frequent basis (live and recorded).
· Create bi-weekly blog posts to increase search engine optimization.
· Use professional networking sites and job boards (i.
e.
, LinkedIn, Google, Glassdoor) to promote all open positions while monitoring and responding to company/employee reviews.
· Oversee design and content updates for company website.
· Produce and manage all projects with video production team.
· Create and disperse monthly newsletters and company announcements.
· Support the sales team with promotion of internal sales contests and employee achievements.
· Help oversee, plan and promote company social events for all offices including taking a leadership role on the Social Committee.
· Utilize tools like Google Analytics to gain insights regarding website traffic and marketing campaign performance.
· Research competitor employment branding techniques.
· Other assignments or administrative duties may be assigned.
Requirements: Qualifications: · A Bachelor’s degree in Marketing, Public Relations, Communications, or related field preferred.
· 1-3 years of professional experience focused on corporate marketing and social media engagement is required.
· Must be willing to produce a short, unique and original presentation during the hiring process.
· Must be outgoing and possess a dynamic personality.
· Must be able to thrive in a creative role and enjoy producing original content.
· Must be comfortable being in front of and behind the camera.
· Must be tech savvy including extensive knowledge of various computer programs and social media sites.
· Excellent inter-personal relationship skills and ability to work with individuals of all levels.
· Outstanding time management skills.
· Excellent written and verbal communication skills.
· Passion for marketing, data analysis and achieving measurable results.
· Detail-oriented, organized and can work independently and as part of a team.
· Available to report to both Beaver, PA and Pittsburgh, PA offices (or any of Beemac’s office locations as needed).
· Experience with Canva preferred.
· Experience with Google Analytics, or similar platform, preferred.
· Experience with Photoshop and digital editing preferred.
The Many Benefits of Beemac: · Competitive base salary (commensurate with experience) · 401(k) program plus company matching.
· Paid Time Off and 8 Paid Vacation Holidays.
· Health/Dental/Vision coverage.
· Focused career development.
· Some remote potential once acclimated to the role.
Beemac Accomplishments & Company Awards: · Top 500 Largest For-Hire Carriers by Freight Waves 2023.
· Ranked 60th Top Freight Brokerage Firms in the U.
S.
by Transport Topics 2023.
· Ranked in the "Top 10" Flatbed/Heavy Specialized Carrier in the U.
S.
by Transport Topics 2023.
· Named in the 2023 Pittsburgh Business Times “Fast 50.
” · Named a winner of the Pittsburgh Post-Gazette’s “Top Workplaces 2023” Award.
· Ranked No.
2972 on the Inc.
5000 list 2023.