The Physician Marketing Liaison reports to the Director of Clinic Operations and has a secondary report to the Director of Field Marketing.
Physician Liaisons are responsible for forming, growing, and maintaining long-term partnerships with physicians, urgent care facilities, medical specialty groups, and other clinical groups to increase referrals and gain market share.
The Physician Liaison and Clinic Directors work together to implement sales and marketing strategies that ultimately drive volume through measurable relationships.
Responsibilities:
Successfully completes all training and onboarding requirements.
Continually develops medical knowledge to effectively engage with healthcare professionals.
Works closely with the Director of Field Marketing to discuss marketing activities, identify new business, potential problems, and new opportunities.
Identify and implement ways to streamline referrals.
Develops long-term referral relationships while achieving the highest level of customer service and satisfaction.
Maintains relationships with physicians, and key influencers to drive referral volume, enhance customer loyalty and exceed client satisfaction, through face-to-face introductions, phone calls, emails and introducing the therapy teams to providers.
Assists in the delivery and presentation of specialty marketing materials to address prospective clinical partnership needs.
Inputs sales and relationship data to sales reports and CRM.
Communicates opportunities to the Director of Field Marketing to assist in the development of strategic objectives to improve volume.
Conducts marketing and sales calls with physician and clinical staff as appropriate to secure business.
Identifies practice administrators and referral coordinators: establish relations and become the point person for any referral or material needs.
Assists in establishing targets and implementing sales and marketing plans to meet such targets.
Acts as a liaison between physicians, clinicians, and Phoenix employees to resolve problems, provide and obtain information, and maintain positive working relationships
Responsible for setting up seminars/webinars for our providers.
Submits weekly status reports and prepares to present such information during weekly sales and business development meetings.
Maintains an awareness of competitive activity within the market and updates information as needed.
Executes a monthly plan and submits expense reports in an accurate and timely manner.
Other duties may apply as assigned.
Bachelor’s degree
Ability to work in Excel, Word, PowerPoint, and CRM.
1-3 years of business development experience.
1-3 years’ experience with a proven record of medical sales experience.
Successfully demonstrated meeting quotas/goals.
Ability to learn, analyze, understand, and convey information
Must have strong, attention to detail, clinical/medical acumen, and excellent problem-solving skills.
Ability to organize necessary resources, including people, tools, and time to meet deadlines and achieve desired results.
Must have a valid driver’s license and dependable vehicle for transportation.