Marketing Communications Manager, Engineering Services and Systems

Eaton's Marketing Commercial Operations division is seeking a Marketing Communications Manager to join our team.
This hybrid position will be based in our Moon Township, PA, or Beachwood, OH facility.
What you’ll do: The Marketing Communications Manager will lead the strategy, development, execution and measurement of all marketing communications activities, both digital and traditional, for Eaton’s engineering services and systems (EESS) offerings, including microgrids, distributed energy resources (DER), switchgear modernization, power systems engineering, power systems automation and field services – with an emphasis on the energy transition and government markets.
Critical to the success of this position is the ability to build productive and professional relationships with product marketing, segment marketing, sales, other marketing communications professionals and creative agencies to achieve objectives.
Job Responsibilities Provides strategic leadership to create results-oriented, integrated marketing campaigns that drive awareness, preference and demand aligned with growth programs Creates value-driven messaging, content marketing strategies and measurable outreach programs that resonate with key target audiences at all stages of the sales funnel Determines the most effective mix of customer-facing events, public and media relations, thought leadership initiatives, social media, digital tools, lead generation and lead nurturing activities Manages the product launch process and continues to promote those products as part of a larger offering through audience-focused content and campaigns Expertly utilizes the marketing technology (martech) stack for project management, execution and measurement Uses analytics to measure the effectiveness of campaigns, digital content and events, both virtual and in-person, and turns metrics into actionable insights for continuous improvement Identifies and leverages cross-business promotional opportunities Develops annual marketing communications plans defining strategies, tactics, timelines and budget requirements Understands all aspects of Eaton’s brand promise, attributes and standards, and accurately represents Eaton in written and verbal communications to position Eaton as a leading power management company Effectively manages budget allocations; provides accurate forecasts; processes, tracks and reconciles supplier invoices Qualifications: Basic Qualifications: Bachelor’s degree in marketing, digital marketing, engineering, IT or related field Minimum 8 years’ experience in digital marketing, marketing communications or content marketing Sponsorship is not available.
Candidates must be legally authorized to work in the U.
S.
on an ongoing basis without requiring company sponsorship.
Relocation not available.
Candidates must reside within 50-mile radius of Moon Township, PA, or Beachwood, OH.
Preferred Qualifications: Marketing communications leadership Electrical product, market and channel knowledge Aptitude for understanding and explaining highly technical information.
Aptitude for learning and adopting tools in the martech stack.
Experience with a web development platform (AEM preferred) and a marketing automation platform (Eloqua preferred) Adept at analyzing digital marketing data.
Experience with digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation and sales enablement strategy Skills: Position Criteria: Digital mindset Strategic agility and the ability to navigate between strategic and tactical.
Innovative thinker Ability to build rapport across the business.
Superior verbal and written communication skills Self-starter with energetic enthusiasm for a matrix team environment Proven learning agility Commercially focused.
Results driven.
We are committed to ensuring equal employment opportunities for all job applicants and employees.
Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
Eaton considers qualified applicants regardless of criminal histories, consistent with local laws.
To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call us at 1-800-836-6345 to discuss your specific need.
Only accommodation requests will be accepted by this phone number.
We know that good benefit programs are important to employees and their families.
Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work.
Click here for more detail: Eaton Benefits Overview.
Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.
The expected annual salary range for this role is $105000.
03 - $154000.
04 a year.
Please note the salary information shown above is a general guideline only.
Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.